iOS to Android

Making an Android version of your iOS app: 7 things to consider

Many of our iOS partners get to the point where potential users are begging them to launch on Android. Unfortunately, iOS and Android aren’t as friendly with each other as we would like. While a full-service development shop like FarShore can manage both iOS and Android development, there are several points you’ll want to consider before getting started with an Android project.   1. You’re going to have to build from the ground up. Because iOS development is done in Objective-C…
ecommerce bounce rate

7 Ways to Reduce the Bounce Rate on your eCommerce Website

Bounce rate measures the percentage of users who leave your application after visiting only one page. For some websites, this isn’t a great metric; service-based businesses, for example, often have a contact box that a user can fill out without ever clicking off the initial page. For most eCommerce stores, however, bounce rate is an important metric that, when improved, will also improve your conversion rate. Your eCommerce bounce rate can easily be improved with small improvements to your website. Seven…
Woman browsing fashion store

Starting an online clothing store: 10 things to consider

When starting an online clothing company, it’s easy to get bogged down in procuring or manufacturing great products to sell. Without a well-thought-out online store, however, you won’t have the ability to sell your products effectively to your target audience. Below, we’ve outlined ten key considerations for anyone about to start an online store. Planning and Strategy 1. Customers-- Where will your traffic come from? One of the biggest mistakes made by new entrepreneurs is failing to identify a target…
iOS 9: Five Ways to Take Advantage

iOS 9: Five Ways to Take Advantage

Last month, Apple introduced its newest iteration of iOS, and with it came a barrage of new features for consumers and developers alike. Although the update won’t be launched until September, Apple released a public beta of iOS 9 to its users on July 10th. As with last year, this update provides critical new features to app developers. Along with several updates to its own apps-- including Maps, Passbook, and Notes-- Apple has opened up its platform to allow developers…
Shopping Cart Abandonment

5 Ways to Fix Shopping Cart Abandonment

Every day, you lose the majority of your sales. Shopping cart abandonment affects every store online, yet the majority of store owners do nothing about it. Baymard measures the abandonment rate for eCommerce stores as 68.543%. This means that for every $32 in purchases your store receives, another $68 is abandoned by customers. I’ve outlined a list of five actionable tips that will put you on the way to recovering the revenue you deserve. Eliminate Unexpected Costs-- 57% of customers…
Prettyquick and Groupon

Partner Company PrettyQuick Acquired by Groupon

In case you missed it, Chicago deal behemoth Groupon has acquired FarShore partner PrettyQuick. PrettyQuick allows users to instantly book editor-vetted spas and salons while enjoying cashless payments and earning free beauty product rewards. PrettyQuick simplifies the way their users book beauty by enabling users to book editor-and-brand-reviewed spas and salons with cashless payments and an integrated rewards system. When River-North-based PrettyQuick came to FarShore in mid-2014, they had already achieved great success via a desktop-based booking application. With FarShore’s…