{"version":"1.0","provider_name":"FarShore","provider_url":"https:\/\/www.farshore.com\/blog","author_name":"admin","author_url":"https:\/\/www.farshore.com\/blog\/author\/admin\/","title":"Launching an App Part II: App Store Optimization for iOS - FarShore","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/www.farshore.com\/blog\/app-store-optimization-for-ios\/\">Launching an App Part II: App Store Optimization for iOS<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),c=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]');for(r=0;r<c.length;r++)c[r].style.display=\"none\";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if(\"link\"===t.message)if(s=l.createElement(\"a\"),n=l.createElement(\"a\"),s.href=a.getAttribute(\"src\"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),s=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),n=l.querySelectorAll(\"iframe.wp-embedded-content\");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute(\"data-secret\"))a=Math.random().toString(36).substr(2,10),r.src+=\"#?secret=\"+a,r.setAttribute(\"data-secret\",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute(\"security\"),r.parentNode.replaceChild(e,r)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.farshore.com\/blog\/app-store-optimization-for-ios\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Launching an App Part II: App Store Optimization for iOS&#8221; &#8212; FarShore\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/www.farshore.com\/blog\/wp-content\/uploads\/2015\/06\/4.jpg","thumbnail_width":1200,"thumbnail_height":480,"description":"According to Forrester Research, 63 percent of apps are discovered through searches within the App Store, so ASO is crucial for maintaining visibility to potential customers. Below, we go in-depth into our ASO strategy for iOS. Keywords. Apple allows 100 characters worth of keywords, and you should use as many of them as possible. Save characters by putting commas without spaces between words, omitting your category name (this is already a keyword) and only using the singular forms of words. Use services like Sensor Tower to see which words drive volume and to analyze which are working for your competitors. [&hellip;]"}