{"version":"1.0","provider_name":"FarShore","provider_url":"https:\/\/www.farshore.com\/blog","author_name":"Rick Desai","author_url":"https:\/\/www.farshore.com\/blog\/author\/rickdesasi\/","title":"Raising Capital Isn\u2019t the Objective - FarShore","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/www.farshore.com\/blog\/raising-capital-isnt-the-objective\/\">Raising Capital Isn\u2019t the Objective<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),c=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]');for(r=0;r<c.length;r++)c[r].style.display=\"none\";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if(\"link\"===t.message)if(s=l.createElement(\"a\"),n=l.createElement(\"a\"),s.href=a.getAttribute(\"src\"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),s=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),n=l.querySelectorAll(\"iframe.wp-embedded-content\");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute(\"data-secret\"))a=Math.random().toString(36).substr(2,10),r.src+=\"#?secret=\"+a,r.setAttribute(\"data-secret\",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute(\"security\"),r.parentNode.replaceChild(e,r)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.farshore.com\/blog\/raising-capital-isnt-the-objective\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Raising Capital Isn\u2019t the Objective&#8221; &#8212; FarShore\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/www.farshore.com\/blog\/wp-content\/uploads\/2015\/09\/rick_desai.jpg","thumbnail_width":1200,"thumbnail_height":480,"description":"The glamor associated with raising angel or venture capital for startups is a far cry from reality. \u00a0For every outrageous funding round (see: Uber) there are hundreds of thousands of entrepreneurs who are fighting tooth and nail to finance their company with outside capital. \u00a0So before embarking on this journey, keep in mind the following: 1. Do You Need to Raise Capital? Not all businesses require outside financing. \u00a0As my partner Nick always says, \u201cDo you know what non-startups call cash flow businesses? Businesses.\u201d \u00a0The goal of your business should be to solve your customer\u2019s problems. \u00a0If you are able [&hellip;]"}