{"version":"1.0","provider_name":"FarShore","provider_url":"https:\/\/www.farshore.com\/blog","author_name":"admin","author_url":"https:\/\/www.farshore.com\/blog\/author\/admin\/","title":"SEO For Beginners Part II: Optimized Phrase Placement - FarShore","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/www.farshore.com\/blog\/seo-for-beginners-optimized-phrase-placement\/\">SEO For Beginners Part II: Optimized Phrase Placement<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){var r,a,i,s,n,o=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),c=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]');for(r=0;r<c.length;r++)c[r].style.display=\"none\";for(r=0;r<o.length;r++)if(a=o[r],e.source===a.contentWindow){if(a.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;a.height=i}if(\"link\"===t.message)if(s=l.createElement(\"a\"),n=l.createElement(\"a\"),s.href=a.getAttribute(\"src\"),n.href=t.value,n.host===s.host)if(l.activeElement===a)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;var e,t,r,a,i=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),s=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),n=l.querySelectorAll(\"iframe.wp-embedded-content\");for(t=0;t<n.length;t++){if(!(r=n[t]).getAttribute(\"data-secret\"))a=Math.random().toString(36).substr(2,10),r.src+=\"#?secret=\"+a,r.setAttribute(\"data-secret\",a);if(i||s)(e=r.cloneNode(!0)).removeAttribute(\"security\"),r.parentNode.replaceChild(e,r)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.farshore.com\/blog\/seo-for-beginners-optimized-phrase-placement\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;SEO For Beginners Part II: Optimized Phrase Placement&#8221; &#8212; FarShore\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/www.farshore.com\/blog\/wp-content\/uploads\/2015\/06\/8.jpg","thumbnail_width":1200,"thumbnail_height":480,"description":"Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what\u2019s on your website using crawlers; Googlebot is Google\u2019s most well-known crawler. These \u201cspiders\u201d automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search engine server. Google creates its search results based on the information gathered by crawlers, so it is imperative to structure [&hellip;]"}