PrettyQuick allows users to instantly book vetted spas and salons while enjoying cashless payments and earning free beauty product rewards. PrettyQuick simplifies the way their users book beauty.
Chicago-based PrettyQuick identified a growing market need to provide a seamless and reliable process by which interested buyers (namely their target market of time crunched 25-40 year old women) could vet, select and transact on a variety of beauty services from companies all across the city. Upon recruiting a CTO and building their initial web service application, they began to see traction with a quickly growing user-base.
After receiving their initial funding, led by the Polsky Center, and placing third in the coveted Chicago New Venture Challenge, PrettyQuick sought a cost-efficient and time-effective way to continue supporting their growth into the Chicago market while priming their mobile app for eventual nationwide expansion.
FarShore worked with the PrettyQuick founding team and CTO to develop and launch a native iOS application which allowed users on-the-go access to finding and selecting their beauty and salon services. While developing and launching their mobile application in the Fall of 2014, FarShore provided a revolving package of services which further supported the existing web application and front end design updates.
Bolstered in part by access to an entire market of mobile-minded users, and through gaining access to additional capitalization after their initial funding round, PrettyQuick has continued their expansion to over 500 salons in Chicago and is rapidly entering several major city markets all across the United States including Washington DC, Dallas and Miami.
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