www.stockmfg.co

Company Overview

The Stock Manufacturing Company designs and produces premium
garments in their historic Chicago factory and sells them directly to
customers, without middlemen.
Stock’s goal is to provide top quality, domestically made garments at
the most affordable price possible, while making a meaningful impact
on American job creation.

stock-overview

Partnership Background

Started in the West Loop in 2013, Stock Manufacturing Co. leveraged a
decades-old factory to introduce a crowdfunded, nimble model to menswear.
Stock receives ready-to-manufacture designs from a set of partners, offering a
share of profits to these partners. From there, Stock manufactures the
products and sells them via online, retail, and wholesale presences.
This model reduces time-to-market to weeks rather than months, and has won
approval from a number of small and large clothing companies, including
Bloomingdale’s, Flint and Tinder, and Of a Kind.

stock-partnership

Challenge

After growing out of their initial website, the Stock team sought a
partner to develop a new eCommerce presence for their brand. Stock
came to FarShore needing a more scalable online presence, providing
more administrative control and optimized fronted usability.

stock-challenge

Solution

FarShore worked with Stock’s team to design, develop, and launch a
new website built on Magento. This new website provided more
functionality and scalability on the backend, and better usability for the
end user on the frontend

  • stock-magento-development

    Magento development

  • stock-architecture


    Architecture

  • stock-infrastructure


    Infrastructure

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Results

Since the launch of their new website, Stock has grown its partner list,
streamlined internal processes, and racked up dozens of press mentions
from around the country.

stock-result

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