The Stock Manufacturing Company designs and produces premium garments in their historic Chicago factory and sells them directly to customers, without middlemen. Stock’s goal is to provide top quality, domestically made garments at the most affordable price possible, while making a meaningful impact on American job creation.
Started in the West Loop in 2013, Stock Manufacturing Co. leveraged a decades-old factory to introduce a crowdfunded, nimble model to menswear. Stock receives ready-to-manufacture designs from a set of partners, offering a share of profits to these partners. From there, Stock manufactures the products and sells them via online, retail, and wholesale presences. This model reduces time-to-market to weeks rather than months, and has won approval from several small and large clothing companies, including Bloomingdale’s, Flint and Tinder, and Of a Kind.
After growing out of their initial website, the Stock team sought a partner to develop their new eCommerce presence. Stock came to FarShore needing a more scalable online presence, providing more administrative control and optimized fronted usability.
FarShore worked with Stock’s team to design, develop, and launch a new website built on Magento. This new website provided more functionality and scalability on the backend while also having better usability for the user on the frontend.
Since the launch of their new website, Stock has grown its partner list, streamlined internal processes, and racked up dozens of press mentions from around the country.
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