The process of building a Visual Identity establishes the design regulations, color palette, and typography of the brand. These guidelines can be solidified in a brand book or style guide and used internally for uniformity in communications. When completing branding work we start with a questionnaire that helps us better understand your business and your goals. Taking into account any existing materials, logos, or other imagery, we prepare initial proposals with our thought process behind the design decisions.
FarShore engaged with Chicago tax appeal service TurboAppeal, to revitalize their visual identity and prepare a style guide. These standards were shared internally across the TurboAppeal team, to be used in all marketing materials and improve brand consistency. Following this engagement, we kicked off a redesign of the entire site, with these design elements as a template.