For many small online businesses, Shopify can keep costs low until revenue is available to invest in a larger scale solution and is also a great solution for getting a site up and running quickly. Shopify hosts all shops on their servers, limiting access to the backend code. While this does limit customizability compared to Magento, Shopify is equipped with a variety of built-in features and configuration of the theme easily tailors the front-end.
Oars + Alps is a Chicago based men’s skin care startup that is entirely e-commerce. With a small inventory, FarShore designed and developed a site that makes it as easy as possible for men to maintain their skincare routine. Shopify is robust enough for the features that are important to the Oars and Alps business at this time, like the acceptance of Apple Pay and configuration of auto replenishment subscriptions, without the high costs of maintaining a more customized store on a larger platform.