ecommerce bounce rate

7 Ways to Reduce the Bounce Rate on your eCommerce Website

Bounce rate measures the percentage of users who leave your application after visiting only one page. For some websites, this isn’t a great metric; service-based businesses, for example, often have a contact box that a user can fill out without ever clicking off the initial page. For most eCommerce stores, however, bounce rate is an important metric that, when improved, will also improve your conversion rate. Your eCommerce bounce rate can easily be improved with small improvements to your website. Seven…
Shopping Cart Abandonment

5 Ways to Fix Shopping Cart Abandonment

Every day, you lose the majority of your sales. Shopping cart abandonment affects every store online, yet the majority of store owners do nothing about it. Baymard measures the abandonment rate for eCommerce stores as 68.543%. This means that for every $32 in purchases your store receives, another $68 is abandoned by customers. I’ve outlined a list of five actionable tips that will put you on the way to recovering the revenue you deserve. Eliminate Unexpected Costs-- 57% of customers…
SEO for Beginners Part III: Maintenance

SEO for Beginners Part III: Maintenance

The process described in parts one and two of this guide is dynamic—in order to stay relevant, keywords and processes need to be consistently updated. Below, we've highlighted some things to keep in mind as you continue on your SEO journey. 1. Keyword Trends- Use Google Trends to stay relevant and have content related to what people are searching. This can be in two ways: at-the-moment analysis, and planned trends. At the moment analysis is best for blog posts: if,…
SEO For Beginners Part II: Optimized Phrase Placement

SEO For Beginners Part II: Optimized Phrase Placement

Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what’s on your website using crawlers; Googlebot is Google’s most well-known crawler. These “spiders” automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search…
SEO For Beginners Part I: Finding Keywords to Optimize For

SEO For Beginners Part I: Finding Keywords to Optimize For

SEO is the process of affecting a webpage’s rankings on unpaid search engines like Google, Bing, and Yahoo. These search engines use a predictable algorithm to determine ranking, and with the right tools any website can move up in the listings. This series will focus primarily on website structure (what you should be doing from day 1) as well as maintenance tools like link building that are a part of a longer term SEO strategy.   Within this 3-part series…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…