The Covid Economy

A call for business leaders to embrace the “Golden Resource” as society embraces the “Golden Rule.” Just in the first few weeks, COVID-19 has brought many things to our global and local communities, not the least of which are profound questions on what our collective responsibilities are to each other.  While we as a society reacquaint ourselves with the “golden rule” of protecting others like we’d hope to be protected by them, it’s also a time for business leaders to…

How to Qualify and Choose Future Employees

You’re looking for an employee that is on time, hardworking, proactive, ambitious, and valuable...the perfect fit. But how do you find them? How do you get qualified applicants and pick the best one for the position? There isn’t a concrete answer to these questions, but the below tips should help you with your endeavor to qualify and choose future employees. 1. Build an Accurate Job Description It is important to craft an accurate job description and candidate requirement list, so…

How to create a perfect website redesign project plan?

So, you’re beginning what appears to be the daunting process of redesigning your website. During the beginning phases of building a business, website design can initially feel like a low priority on the list. However, a functional, educational, and appealing website can be crucial for a business. Not only will a good website aid in reaching business goals, but it can also provide information and comfort for existing partnerships and clients. “88% of online visitors/ consumers are less likely to…

Ecommerce tips for a record-breaking holiday season

Online sales have seen continued year over year growth since the early 2000s, with a 15% boost expected this holiday season. That is an increase of 3x the total retail industry average projections, making 2019 a potentially record-breaking year for your online business. Make sure your online store is in tip-top shape before this November to January shopping period is in full swing. Website performance is of the utmost importance when you are drawing in customers. Review your site and…

Building Relationships in the Early Stages of Your Startup

As someone in a business development role for a company in a crowded industry, meeting people face-to-face is by far the most effective way for me to do my job. Over the last 16months as FarShore’s Business Development Manager, I’ve averaged three networking events per week, which is over 150 events per year. There have been fireside chats, panel discussions, speed networking, and just about every other type of booze and schmooze that exists. My experience focuses on the startup…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…