start your ecommerce business

Are You Ready to Start and Run Your Own E-commerce Business?

Your product is perfect.  It is sure to be leading the marketplace in no time.  People are going to wonder how they ever lived without it.  You’re ready to start selling it...right?  Surprisingly, it’s not just about the product to have a successful business.  Everything behind the scenes has to be perfect as well.  Before you can have your grand opening, there are several areas of your business you have to innovatively and critically think about.  We have worked with…
wireframe, mockup, and prototype_

What is the difference between a sketch, wireframe, mockup, and prototype?

Prior to the development work that brings your application idea to launch, all of the above terms represent a step that is beneficial or completely necessary in getting off the ground. When kicking off with design and development, these words are not interchangeable, though the differences can be hard to spot if you’re hearing them for the first time. A sketch, wireframe, mockup, and prototype are all unique ways to visually display the requirements of your application with varying levels…
mobile or native

Mobile App Or Responsive Website in 2017

One of the most underlying questions that every internet entrepreneur should be asking is whether to make the website mobile responsive or start from the scratch and build a native app.  The answer to this question is by no means simple, but there are guidelines that can lead you in the right direction. In order to come up with the best solution for your business and customers, you should tailor it based on the factors detailed in this post. Responsive…
Competition analysis

How to Analyze Website Competition – Best Tools In 2017

Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
How to write a good product description

How To Write Product Descriptions: Copywriting For eCommerce

When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
Working with offsite team

Truth vs. Myth: Working With An Offsite Team

Every project has challenges and often times the concept of working with an offsite technical team seems like it would amplify those issues. This is because there are several common misconceptions surrounding collaboration with a globally distributed team. In an effort to address and put to rest some of these concerns, I have gathered a list of typical myths surrounding this type of work. Let’s see if I can debunk them all! Myth: “I will never interact with the technical…