Building Relationships in the Early Stages of Your Startup

As someone in a business development role for a company in a crowded industry, meeting people face-to-face is by far the most effective way for me to do my job. Over the last 16months as FarShore’s Business Development Manager, I’ve averaged three networking events per week, which is over 150 events per year. There have been fireside chats, panel discussions, speed networking, and just about every other type of booze and schmooze that exists. My experience focuses on the startup…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Engaging with generation Z

A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to.     Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org.  They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…

How to motivate your team?

The Project Manager wears many hats - the task delegator, the timeline magician, the email browser... and the elusive motivator. Everyone will agree that motivation is an essential element of the project’s success. However, how can you (the modest PM) motivate your team to bring a dash of extra elan to the project? Here are some tricks that might spark your inner life coach.   Know your role You’re not the boss. You’re part of the team even if formally…

Native vs. Hybrid Apps

You have a great idea, you’re working on the business plan and considering all aspects of the business from product development, marketing, capital requirements, sales, and everything in between. In 2019, having a visually appealing and informative website is the bare minimum, but what about a mobile app? It’s pretty obvious on an intuitive level and backed up by this Nielson report that people spend the vast majority of their digital time on smartphones. So, that great looking website you…
McClosky New Venture

Partner Companies Awarded at McClosky New Venture Challenge

On April 27th, 2018 two of FarShore’s partners, Impowerus and Explore Interactive, competed in the final round of the McClosky New Venture Challenge at the University of Notre Dame. The competition started in November 2017 when they, along with hundreds of other new venture groups, submitted an extensive application including an executive summary. Upon acceptance, the ventures submitted a detailed business plan and finally presented in the semi-final and final rounds April 26-27th. Impowerus is an online platform to connect…