Organizing Multiple PM Tools

Have you ever found yourself in a situation where you were asked what your role is at work and met with a blank stare when you answer, “I'm a project manager”? Soon after that you probably tried to explain the basics of your work by saying, “I have projects and people who work on the projects so my job is to manage them to ensure the project is done on time and within budget. While also maintaining communication with clients…

The errors in content marketing you are probably making

1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…

Building Relationships in the Early Stages of Your Startup

As someone in a business development role for a company in a crowded industry, meeting people face-to-face is by far the most effective way for me to do my job. Over the last 16months as FarShore’s Business Development Manager, I’ve averaged three networking events per week, which is over 150 events per year. There have been fireside chats, panel discussions, speed networking, and just about every other type of booze and schmooze that exists. My experience focuses on the startup…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

How to motivate your team?

The Project Manager wears many hats - the task delegator, the timeline magician, the email browser... and the elusive motivator. Everyone will agree that motivation is an essential element of the project’s success. However, how can you (the modest PM) motivate your team to bring a dash of extra elan to the project? Here are some tricks that might spark your inner life coach.   Know your role You’re not the boss. You’re part of the team even if formally…

Partner Company Oars + Alps Acquired by S.C. Johnson

Chicago’s Oars + Alps, was recently acquired by S.C. Johnson to join the family of household name brands such as Ziploc, Pledge, Glade and more. Both companies are focused on what goes into their products and ensuring it’s safe and healthy for the consumer making this acquisition a perfect match. Oars + Alps offers premium men’s skincare products and has been changing the lifestyle of many men since their launch in 2016. The company was born out of the frustration…