Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates. Overall, meta…
Category Archives: Online Marketing
AdWords vs AdSense
A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…
How to Be Ranked in 2019
What are some things required to run a business in 2019? I could go on and on about all the things you should be doing to become successful in 2019, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
7 Important Trends in Online Shopping You Shouldn’t Miss
It’s no secret that shopping from the comfort of one’s own home while wearing pajamas and drinking coffee is becoming the trend. Even just thinking about having to get in the car, drive to the store, find a parking spot, sift through clothing racks, and wait in those dreadful long lines makes some frown in disgust. So what can you do to ensure you’re staying on top of the online shopping trends and keep your customers coming back for more?…
Want New Leads? Try Live Chat Software!
Looking for ways to improve customer service, develop new leads, and increase traffic to your blogs or landing pages? Adding a live chat feature to your website or mobile app might be the answer! We have had numerous partners interested in adding this feature, so we decided to add it to our own website to gain experience and knowledge. We always strive to give credible advice and give our opinion based on research and experience. That’s exactly what we did…
How to Analyze Website Competition – Best Tools In 2017
Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
