1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…
Category Archives: Online Marketing
Social Media Marketing for Startups
When managing a start-up, you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…
Engaging with generation Z
A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to. Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org. They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…
Meta tags and why they are important for your SEO
Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates. Overall, meta…
AdWords vs AdSense
A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…
How to Be Ranked?
What are some things required to run a business in 2020? I could go on and on about all the things you should be doing to become successful in 2020, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
