Introduction to Growth Hacking

You have probably heard about the term “growth hacking” but you are probably not sure what it is as well it is commonly misunderstood as simply as a branding marketing strategy but in reality, it is much more than only that. Also, you are probably wondering what is even the difference between Growth Hacking and Traditional Marketing? Before we get into how they’re both different from each other, let’s first try to understand what growth hacking and traditional marketing are.…

SEO Trends for the Next Decade

The next decade will bring us new ways to promote websites, products, and brands. It will be a decade of new technologies and solutions related to search engine optimization. It is hard to know what the next 5 to 10 years will produce and how it will affect the industry, but we are sure that SEO is an ever-evolving technology that will only continue to play a major role. Here are our top 4 predictions: 1. Voice Search Voice search…

The errors in content marketing you are probably making

1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Engaging with generation Z

A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to.     Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org.  They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…

Meta tags and why they are important for your SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates.   Overall, meta…