Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
Category Archives: Online Marketing
Technical SEO for eCommerce: 5 basic things you should do on every web store
Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…
Product Photography Tips: How to Take Ecommerce Pictures that Sell
You have built a web shop, and now it’s time to add all the products. After considering product names, categories and attributes, it’s time to make them as visually presentable as possible. Of course, we’re talking about product photography. Regardless of how great your product is in real life, it’s only as good as the photo that your potential customers will see when browsing your online store. Ideal product photos show the product, well-lit, on a white background with plenty…
Six Tools For Busy Account Coordinators
As part of FarShore’s Account Management team, maintaining our partnerships and project organization is a key role. To one of our partners, I am referred to as the project paper clip. I must admit it is not pure talent though; there are 6 types of everyday tools that help me succeed at keeping things together: The Password Management Tool I’m trapped on an island for the rest of eternity and I can only bring one app with me- it is…
7 Ways to Reduce the Bounce Rate on your eCommerce Website
Bounce rate measures the percentage of users who leave your application after visiting only one page. For some websites, this isn’t a great metric; service-based businesses, for example, often have a contact box that a user can fill out without ever clicking off the initial page. For most eCommerce stores, however, bounce rate is an important metric that, when improved, will also improve your conversion rate. Your eCommerce bounce rate can easily be improved with small improvements to your website. Seven…
5 Ways to Fix Shopping Cart Abandonment
Every day, you lose the majority of your sales. Shopping cart abandonment affects every store online, yet the majority of store owners do nothing about it. Baymard measures the abandonment rate for eCommerce stores as 68.543%. This means that for every $32 in purchases your store receives, another $68 is abandoned by customers. I’ve outlined a list of five actionable tips that will put you on the way to recovering the revenue you deserve. Eliminate Unexpected Costs-- 57% of customers…
