Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Engaging with generation Z

A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to.     Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org.  They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…

How to motivate your team?

The Project Manager wears many hats - the task delegator, the timeline magician, the email browser... and the elusive motivator. Everyone will agree that motivation is an essential element of the project’s success. However, how can you (the modest PM) motivate your team to bring a dash of extra elan to the project? Here are some tricks that might spark your inner life coach.   Know your role You’re not the boss. You’re part of the team even if formally…

Meta tags and why they are important for your SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates.   Overall, meta…

Partner Company Oars + Alps Acquired by S.C. Johnson

Chicago’s Oars + Alps, was recently acquired by S.C. Johnson to join the family of household name brands such as Ziploc, Pledge, Glade and more. Both companies are focused on what goes into their products and ensuring it’s safe and healthy for the consumer making this acquisition a perfect match. Oars + Alps offers premium men’s skincare products and has been changing the lifestyle of many men since their launch in 2016. The company was born out of the frustration…

AdWords vs AdSense

A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords  and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…