The Project Manager wears many hats - the task delegator, the timeline magician, the email browser... and the elusive motivator. Everyone will agree that motivation is an essential element of the project’s success. However, how can you (the modest PM) motivate your team to bring a dash of extra elan to the project? Here are some tricks that might spark your inner life coach. Know your role You’re not the boss. You’re part of the team even if formally…
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Meta tags and why they are important for your SEO
Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates. Overall, meta…
Partner Company Oars + Alps Acquired by S.C. Johnson
Chicago’s Oars + Alps, was recently acquired by S.C. Johnson to join the family of household name brands such as Ziploc, Pledge, Glade and more. Both companies are focused on what goes into their products and ensuring it’s safe and healthy for the consumer making this acquisition a perfect match. Oars + Alps offers premium men’s skincare products and has been changing the lifestyle of many men since their launch in 2016. The company was born out of the frustration…
AdWords vs AdSense
A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…
How to Be Ranked in 2019
What are some things required to run a business in 2019? I could go on and on about all the things you should be doing to become successful in 2019, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
Native vs. Hybrid Apps
You have a great idea, you’re working on the business plan and considering all aspects of the business from product development, marketing, capital requirements, sales, and everything in between. In 2019, having a visually appealing and informative website is the bare minimum, but what about a mobile app? It’s pretty obvious on an intuitive level and backed up by this Nielson report that people spend the vast majority of their digital time on smartphones. So, that great looking website you…
