Organizing Multiple PM Tools

Have you ever found yourself in a situation where you were asked what your role is at work and met with a blank stare when you answer, “I'm a project manager”? Soon after that you probably tried to explain the basics of your work by saying, “I have projects and people who work on the projects so my job is to manage them to ensure the project is done on time and within budget. While also maintaining communication with clients…

The errors in content marketing you are probably making

1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…

Ecommerce tips for a record-breaking holiday season

Online sales have seen continued year over year growth since the early 2000s, with a 15% boost expected this holiday season. That is an increase of 3x the total retail industry average projections, making 2019 a potentially record-breaking year for your online business. Make sure your online store is in tip-top shape before this November to January shopping period is in full swing. Website performance is of the utmost importance when you are drawing in customers. Review your site and…

Building Relationships in the Early Stages of Your Startup

As someone in a business development role for a company in a crowded industry, meeting people face-to-face is by far the most effective way for me to do my job. Over the last 16months as FarShore’s Business Development Manager, I’ve averaged three networking events per week, which is over 150 events per year. There have been fireside chats, panel discussions, speed networking, and just about every other type of booze and schmooze that exists. My experience focuses on the startup…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Engaging with generation Z

A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to.     Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org.  They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…