App Subscriptions

How To Monetize Your Free Mobile App

Entering the market as a premium paid application is one way to earn money with your mobile application, but initially places you at a disadvantage to the free applications that make up 90% of the all mobile downloads. Even when providing unique functionalities, justifying an initial purchase cost to a consumer can be difficult, especially without brand recognition. By utilizing some strategies that are less straightforward, but growing in popularity, you can earn revenue without sacrificing downloads. Ads A bottom…
mobile or native

Mobile App Or Responsive Website in 2017

One of the most underlying questions that every internet entrepreneur should be asking is whether to make the website mobile responsive or start from the scratch and build a native app.  The answer to this question is by no means simple, but there are guidelines that can lead you in the right direction. In order to come up with the best solution for your business and customers, you should tailor it based on the factors detailed in this post. Responsive…
App Store Submission

How To Submit Your App To the App Store and Get It Approved

Creating an iOS app and having it added to the App Store is always an exciting and challenging endeavor. There are several steps that you have to follow in order to turn your app from an idea to one of the million apps available for download on the App store. It all starts with iTunes Connect - a suite of web-based tools created to help developers submit and manage the apps they created. There are two kinds of apps available…
how to promote your iOS app

Ten Ways to Promote Your iOS App in 2016

With the resources available today, it has never been easier to make an iOS app. As a result, there has also never been as much competition in the app store. Without proper promotion tactics, it is very easy for your app to be buried under the other thousands of other iOS apps also competing for a limited amount of iOS users. It isn’t enough to simply have a useful app anymore, the app needs to be marketed and promoted to…
design consistency

How to achieve cross-platform design consistency with style guides

Why consistency matters Consistent design is a popular topic in the design community, but it is often misunderstood.  At FarShore, we look at design consistency as an experience.   And in an effort to provide a quality experience to users, it's necessary to be consistent in user interface, messaging, and content across a brand’s mediums (website, iOS or Android application), communication (social, email), and even offline (offices, marketing materials). This consistent representation enables a user to recognize elements and anticipate the…
iOS to Android

Making an Android version of your iOS app: 7 things to consider

Many of our iOS partners get to the point where potential users are begging them to launch on Android. Unfortunately, iOS and Android aren’t as friendly with each other as we would like. While a full-service development shop like FarShore can manage both iOS and Android development, there are several points you’ll want to consider before getting started with an Android project.   1. You’re going to have to build from the ground up. Because iOS development is done in Objective-C…