AdWords vs AdSense

A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords  and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…

Native vs. Hybrid Apps

You have a great idea, you’re working on the business plan and considering all aspects of the business from product development, marketing, capital requirements, sales, and everything in between. In 2019, having a visually appealing and informative website is the bare minimum, but what about a mobile app? It’s pretty obvious on an intuitive level and backed up by this Nielson report that people spend the vast majority of their digital time on smartphones. So, that great looking website you…
app privacy and design

Mobile Privacy: How to Achieve Great App Privacy and User Experience

If you have an idea for a future app that will represent your tech startup, you probably have a vision of how the user should feel while using the app. What app designers often forget is that privacy regulations intervene with the ideal user experience, which is crucial when the users have an app in their hands for the first time. External privacy alerts If we ignore the gaming segment, most commercial apps operate with a certain level of data…

Is My Mobile App Idea Any Good?

There’s an app for that! Or maybe there isn’t and you’re ready to do something about it. You’ve set out on the journey of becoming an Appreneur but this lingering question is still unanswered – is my mobile app idea good? We’re here to answer that for you with a few simple things you should consider before jumping head first into development. Have you determined your niche? Just like any business, your app needs to target a specific niche in…
android or apple as first platform

iOS or Android: Which app version should you build first?

When you have a mobile app idea, you don’t only want to get it into the hands of users as soon as possible, but into as many sets of qualified hands as possible. The most obvious way to do that is to make your app accessible to every smart phone user in the world, or at least the two main players in mobile. So, you take a look at your capital and realize this is a champagne taste on a…
app idea

I have an idea for an app: where do I start?

If you are reading this, you have surely been bitten by the entrepreneurial bug, or have an undeniably unique and awesome app idea that just needs to be a reality. In all of the excitement of dreaming up this new possibility, you might have found that you are like so many other entrepreneurs and do not singularly hold all of the skillsets to get from point A to point B (or even know what point A should be). Yes, for…