1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…
Category Archives: Mobile
Social Media Marketing for Startups
When managing a start-up, you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…
Engaging with generation Z
A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to. Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org. They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…
AdWords vs AdSense
A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…
Native vs. Hybrid Apps
You have a great idea, you’re working on the business plan and considering all aspects of the business from product development, marketing, capital requirements, sales, and everything in between. In 2019, having a visually appealing and informative website is the bare minimum, but what about a mobile app? It’s pretty obvious on an intuitive level and backed up by this Nielson report that people spend the vast majority of their digital time on smartphones. So, that great looking website you…
Mobile Privacy: How to Achieve Great App Privacy and User Experience
If you have an idea for a future app that will represent your tech startup, you probably have a vision of how the user should feel while using the app. What app designers often forget is that privacy regulations intervene with the ideal user experience, which is crucial when the users have an app in their hands for the first time. External privacy alerts If we ignore the gaming segment, most commercial apps operate with a certain level of data…
