Technical SEO for eCommerce

Technical SEO for eCommerce: 5 basic things you should do on every web store

Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…
How to write a good product description

How To Write Product Descriptions: Copywriting For eCommerce

When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
ecommerce bounce rate

7 Ways to Reduce the Bounce Rate on your eCommerce Website

Bounce rate measures the percentage of users who leave your application after visiting only one page. For some websites, this isn’t a great metric; service-based businesses, for example, often have a contact box that a user can fill out without ever clicking off the initial page. For most eCommerce stores, however, bounce rate is an important metric that, when improved, will also improve your conversion rate. Your eCommerce bounce rate can easily be improved with small improvements to your website. Seven…
Shopping Cart Abandonment

5 Ways to Fix Shopping Cart Abandonment

Every day, you lose the majority of your sales. Shopping cart abandonment affects every store online, yet the majority of store owners do nothing about it. Baymard measures the abandonment rate for eCommerce stores as 68.543%. This means that for every $32 in purchases your store receives, another $68 is abandoned by customers. I’ve outlined a list of five actionable tips that will put you on the way to recovering the revenue you deserve. Eliminate Unexpected Costs-- 57% of customers…
SEO for Beginners Part III: Maintenance

SEO for Beginners Part III: Maintenance

The process described in parts one and two of this guide is dynamic—in order to stay relevant, keywords and processes need to be consistently updated. Below, we've highlighted some things to keep in mind as you continue on your SEO journey. 1. Keyword Trends- Use Google Trends to stay relevant and have content related to what people are searching. This can be in two ways: at-the-moment analysis, and planned trends. At the moment analysis is best for blog posts: if,…
SEO For Beginners Part II: Optimized Phrase Placement

SEO For Beginners Part II: Optimized Phrase Placement

Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what’s on your website using crawlers; Googlebot is Google’s most well-known crawler. These “spiders” automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search…