Meta tags and why they are important for your SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates.   Overall, meta…

AdWords vs AdSense

A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords  and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…

How to Be Ranked in 2019

What are some things required to run a business in 2019? I could go on and on about all the things you should be doing to become successful in 2019, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
Technical SEO for eCommerce

Technical SEO for eCommerce: 5 basic things you should do on every web store

Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…
How to write a good product description

How To Write Product Descriptions: Copywriting For eCommerce

When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
ecommerce bounce rate

7 Ways to Reduce the Bounce Rate on your eCommerce Website

Bounce rate measures the percentage of users who leave your application after visiting only one page. For some websites, this isn’t a great metric; service-based businesses, for example, often have a contact box that a user can fill out without ever clicking off the initial page. For most eCommerce stores, however, bounce rate is an important metric that, when improved, will also improve your conversion rate. Your eCommerce bounce rate can easily be improved with small improvements to your website. Seven…