Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Engaging with generation Z

A company’s digital presence must be a continually changing process as Generation Z (Gen Z) enters the market. Generation Z challenges the company’s digital presence because this generation wants and is attracted to different ways of advertising than most companies are used to.     Generation Z consists of people born between 1995- 2012 according to SocialMarketing.org.  They are the generation that follows millennials. According to Bloomberg, “Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019,…

How to motivate your team?

The Project Manager wears many hats - the task delegator, the timeline magician, the email browser... and the elusive motivator. Everyone will agree that motivation is an essential element of the project’s success. However, how can you (the modest PM) motivate your team to bring a dash of extra elan to the project? Here are some tricks that might spark your inner life coach.   Know your role You’re not the boss. You’re part of the team even if formally…

Native vs. Hybrid Apps

You have a great idea, you’re working on the business plan and considering all aspects of the business from product development, marketing, capital requirements, sales, and everything in between. In 2019, having a visually appealing and informative website is the bare minimum, but what about a mobile app? It’s pretty obvious on an intuitive level and backed up by this Nielson report that people spend the vast majority of their digital time on smartphones. So, that great looking website you…
McClosky New Venture

Partner Companies Awarded at McClosky New Venture Challenge

On April 27th, 2018 two of FarShore’s partners, Impowerus and Explore Interactive, competed in the final round of the McClosky New Venture Challenge at the University of Notre Dame. The competition started in November 2017 when they, along with hundreds of other new venture groups, submitted an extensive application including an executive summary. Upon acceptance, the ventures submitted a detailed business plan and finally presented in the semi-final and final rounds April 26-27th. Impowerus is an online platform to connect…
crowdfunding for small business

Crowdfunding for small business: How to secure funding

When you hear the word crowdfunding your mind might immediately think of the campaigns people post on Facebook to help with their college books or spring break plane ticket. But, believe it or not, there are other ways to raise money for your small business other than posting a link on Facebook. Reward, debt, donation, and equity are four types of crowdfunding and each has its own set of benefits to bring to your company’s situation. Discovering the pros and…