Startup minimum viable product

Version 1.0 – Why Entrepreneurs Should Launch “minimum VIABLE products” not “MINIMUM viable products.”

In 2011 Eric Ries rocked the startup world when he popularized a new approach product development in his book, “The Lean Startup.”  Core among the principles he espoused was the philosophy of pursuing a faster launch to market with the simplest, most direct and core product possible – or what he calls, the Minimum Viable Product.  A MVP is designed to be iterative in nature and encourages innovators to include only the absolutely required product features at the time of…