wireframe, mockup, and prototype_

What is the difference between a sketch, wireframe, mockup, and prototype?

Prior to the development work that brings your application idea to launch, all of the above terms represent a step that is beneficial or completely necessary in getting off the ground. When kicking off with design and development, these words are not interchangeable, though the differences can be hard to spot if you’re hearing them for the first time. A sketch, wireframe, mockup, and prototype are all unique ways to visually display the requirements of your application with varying levels…
development firm hiring

5 things that companies forget when hiring a development firm

Well here we go.  You’ve been bit by the creativity bug and come up with an exciting application idea that could be that one missing thing you need to achieve all of your goals and ambitions.  You’ve seen a problem (or opportunity) and have concluded that technology can help you respond accordingly.   You’ve seen what is on the horizon and decided to bring your digital vision to reality.  But wait, you aren’t Mark Zuckerberg?   You don’t have a team of…
App Store Optimization for Android

Launching an App Part II: App Store Optimization for Android

ASO, or app store optimization, is a fairly novel idea. In the same way that websites use SEO to rank higher in search engines like Google, developers are beginning to use strategy to optimize their positions in app stores. Ankit Jain, head of Google Play search at Google, recently spoke for the first time on ASO and revealed that “for the average app, search actually makes up the vast majority of installs.” 12% of active Play store users search for…
Startup minimum viable product

Version 1.0 – Why Entrepreneurs Should Launch “minimum VIABLE products” not “MINIMUM viable products.”

In 2011 Eric Ries rocked the startup world when he popularized a new approach product development in his book, “The Lean Startup.”  Core among the principles he espoused was the philosophy of pursuing a faster launch to market with the simplest, most direct and core product possible – or what he calls, the Minimum Viable Product.  A MVP is designed to be iterative in nature and encourages innovators to include only the absolutely required product features at the time of…