When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
Tag Archives: content marketing
Product Photography Tips: How to Take Ecommerce Pictures that Sell
You have built a web shop, and now it’s time to add all the products. After considering product names, categories and attributes, it’s time to make them as visually presentable as possible. Of course, we’re talking about product photography. Regardless of how great your product is in real life, it’s only as good as the photo that your potential customers will see when browsing your online store. Ideal product photos show the product, well-lit, on a white background with plenty…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started
Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…
My brush with Internet fame and what Tumblr could do for you
Okay, Internet fame is definitely an overstatement, but I did make it onto BuzzFeed. Back in March, I was doing some online shopping between classes when I came across a video on American Eagle Outfitter’s website. It was supposedly an ad for their latest line of skinny jeans, which they touted as the skinniest on the market. Intrigued, I watched it, only to see a montage of legs and naked butts painted blue to resemble denim. Traumatized, I posted it about it on…
