How to Be Ranked?

What are some things required to run a business in 2020? I could go on and on about all the things you should be doing to become successful in 2020, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
SEO for Beginners Part III: Maintenance

SEO for Beginners Part III: Maintenance

The process described in parts one and two of this guide is dynamic—in order to stay relevant, keywords and processes need to be consistently updated. Below, we've highlighted some things to keep in mind as you continue on your SEO journey. 1. Keyword Trends- Use Google Trends to stay relevant and have content related to what people are searching. This can be in two ways: at-the-moment analysis, and planned trends. At the moment analysis is best for blog posts: if,…
SEO For Beginners Part I: Finding Keywords to Optimize For

SEO For Beginners Part I: Finding Keywords to Optimize For

SEO is the process of affecting a webpage’s rankings on unpaid search engines like Google, Bing, and Yahoo. These search engines use a predictable algorithm to determine ranking, and with the right tools any website can move up in the listings. This series will focus primarily on website structure (what you should be doing from day 1) as well as maintenance tools like link building that are a part of a longer term SEO strategy.   Within this 3-part series…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…