Competition analysis

How to Analyze Website Competition – Best Tools In 2017

Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
Launching an App Part III: Maintenance

Launching an App Part III: Maintenance

After initial launch and optimization of your app, odds are you’ll want to keep the momentum going. Below are 3 important aspects to ensuring both new and continuing engagement.   1. App Analytics-- Measuring events (conversions, visits, registrations, etc.) on mobile is just as important and should be emphasized just as much as on the internet. Similar to web analytics, it will be important to work with your developer on properly labeling screens and events so that you are accurately…
SEO For Beginners Part II: Optimized Phrase Placement

SEO For Beginners Part II: Optimized Phrase Placement

Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what’s on your website using crawlers; Googlebot is Google’s most well-known crawler. These “spiders” automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search…