App Store Submission

How To Submit Your App To the App Store and Get It Approved

Creating an iOS app and having it added to the App Store is always an exciting and challenging endeavor. There are several steps that you have to follow in order to turn your app from an idea to one of the million apps available for download on the App store. It all starts with iTunes Connect - a suite of web-based tools created to help developers submit and manage the apps they created. There are two kinds of apps available…
iOS to Android

Making an Android version of your iOS app: 7 things to consider

Many of our iOS partners get to the point where potential users are begging them to launch on Android. Unfortunately, iOS and Android aren’t as friendly with each other as we would like. While a full-service development shop like FarShore can manage both iOS and Android development, there are several points you’ll want to consider before getting started with an Android project.   1. You’re going to have to build from the ground up. Because iOS development is done in Objective-C…
Maintenance and user engagement graphics

More on Maintenance and User Engagement

To steal a line from AMC’s Mad Men, “the day you sign a client is the day you start losing them.” The same sentiment could apply outside of the advertising world, to that of mobile applications and their users. The day you finally get that user download is the day you are no longer simply competing against other apps in the app store, but also every other thing your user spends their time on, both on and off their devices.…
Launching an App Part III: Maintenance

Launching an App Part III: Maintenance

After initial launch and optimization of your app, odds are you’ll want to keep the momentum going. Below are 3 important aspects to ensuring both new and continuing engagement.   1. App Analytics-- Measuring events (conversions, visits, registrations, etc.) on mobile is just as important and should be emphasized just as much as on the internet. Similar to web analytics, it will be important to work with your developer on properly labeling screens and events so that you are accurately…
App Store Optimization for iOS

Launching an App Part II: App Store Optimization for iOS

According to Forrester Research, 63 percent of apps are discovered through searches within the App Store, so ASO is crucial for maintaining visibility to potential customers. Below, we go in-depth into our ASO strategy for iOS. Keywords. Apple allows 100 characters worth of keywords, and you should use as many of them as possible. Save characters by putting commas without spaces between words, omitting your category name (this is already a keyword) and only using the singular forms of words.…
App Store Optimization for Android

Launching an App Part II: App Store Optimization for Android

ASO, or app store optimization, is a fairly novel idea. In the same way that websites use SEO to rank higher in search engines like Google, developers are beginning to use strategy to optimize their positions in app stores. Ankit Jain, head of Google Play search at Google, recently spoke for the first time on ASO and revealed that “for the average app, search actually makes up the vast majority of installs.” 12% of active Play store users search for…