android or apple as first platform

iOS or Android: Which app version should you build first?

When you have a mobile app idea, you don’t only want to get it into the hands of users as soon as possible, but into as many sets of qualified hands as possible. The most obvious way to do that is to make your app accessible to every smart phone user in the world, or at least the two main players in mobile. So, you take a look at your capital and realize this is a champagne taste on a…
app idea

I have an idea for an app: where do I start?

If you are reading this, you have surely been bitten by the entrepreneurial bug, or have an undeniably unique and awesome app idea that just needs to be a reality. In all of the excitement of dreaming up this new possibility, you might have found that you are like so many other entrepreneurs and do not singularly hold all of the skillsets to get from point A to point B (or even know what point A should be). Yes, for…
App Subscriptions

How To Monetize Your Free Mobile App

Entering the market as a premium paid application is one way to earn money with your mobile application, but initially places you at a disadvantage to the free applications that make up 90% of the all mobile downloads. Even when providing unique functionalities, justifying an initial purchase cost to a consumer can be difficult, especially without brand recognition. By utilizing some strategies that are less straightforward, but growing in popularity, you can earn revenue without sacrificing downloads. Ads A bottom…
App Store Submission

How To Submit Your App To the App Store and Get It Approved

Creating an iOS app and having it added to the App Store is always an exciting and challenging endeavor. There are several steps that you have to follow in order to turn your app from an idea to one of the million apps available for download on the App store. It all starts with iTunes Connect - a suite of web-based tools created to help developers submit and manage the apps they created. There are two kinds of apps available…
iOS to Android

Making an Android version of your iOS app: 7 things to consider

Many of our iOS partners get to the point where potential users are begging them to launch on Android. Unfortunately, iOS and Android aren’t as friendly with each other as we would like. While a full-service development shop like FarShore can manage both iOS and Android development, there are several points you’ll want to consider before getting started with an Android project.   1. You’re going to have to build from the ground up. Because iOS development is done in Objective-C…
Maintenance and user engagement graphics

More on Maintenance and User Engagement

To steal a line from AMC’s Mad Men, “the day you sign a client is the day you start losing them.” The same sentiment could apply outside of the advertising world, to that of mobile applications and their users. The day you finally get that user download is the day you are no longer simply competing against other apps in the app store, but also every other thing your user spends their time on, both on and off their devices.…