SEO For Beginners Part II: Optimized Phrase Placement

SEO For Beginners Part II: Optimized Phrase Placement

Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what’s on your website using crawlers; Googlebot is Google’s most well-known crawler. These “spiders” automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search…
SEO For Beginners Part I: Finding Keywords to Optimize For

SEO For Beginners Part I: Finding Keywords to Optimize For

SEO is the process of affecting a webpage’s rankings on unpaid search engines like Google, Bing, and Yahoo. These search engines use a predictable algorithm to determine ranking, and with the right tools any website can move up in the listings. This series will focus primarily on website structure (what you should be doing from day 1) as well as maintenance tools like link building that are a part of a longer term SEO strategy.   Within this 3-part series…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…