SEO Trends for the Next Decade

The next decade will bring us new ways to promote websites, products, and brands. It will be a decade of new technologies and solutions related to search engine optimization. It is hard to know what the next 5 to 10 years will produce and how it will affect the industry, but we are sure that SEO is an ever-evolving technology that will only continue to play a major role. Here are our top 4 predictions: 1. Voice Search Voice search…

Meta tags and why they are important for your SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates.   Overall, meta…

AdWords vs AdSense

A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords  and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…

How to Be Ranked?

What are some things required to run a business in 2020? I could go on and on about all the things you should be doing to become successful in 2020, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…
Competition analysis

How to Analyze Website Competition – Best Tools In 2017

Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
Technical SEO for eCommerce

Technical SEO for eCommerce: 5 basic things you should do on every web store

Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…