Competition analysis

How to Analyze Website Competition – Best Tools In 2017

Let's say that you acquired a fresh new website, with new designs, blog, shop and everything else that comes along. However, your competitor's outdated website with Times New Roman and stock imagery attracts more traffic. How could you possibly know how your website matches up against others in terms of click action on the market? We will walk through our recommended set of tools that can help you figure this out. There are many SEO parameters that you may be…
Technical SEO for eCommerce

Technical SEO for eCommerce: 5 basic things you should do on every web store

Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…
SEO for Beginners Part III: Maintenance

SEO for Beginners Part III: Maintenance

The process described in parts one and two of this guide is dynamic—in order to stay relevant, keywords and processes need to be consistently updated. Below, we've highlighted some things to keep in mind as you continue on your SEO journey. 1. Keyword Trends- Use Google Trends to stay relevant and have content related to what people are searching. This can be in two ways: at-the-moment analysis, and planned trends. At the moment analysis is best for blog posts: if,…
SEO For Beginners Part II: Optimized Phrase Placement

SEO For Beginners Part II: Optimized Phrase Placement

Title Tags, Meta Tags, URL Structure, and HTML Text Before you start phrase placement, you need to know how Google works. Search engines know what’s on your website using crawlers; Googlebot is Google’s most well-known crawler. These “spiders” automatically discover and scan websites by following links from one webpage to another, much like you would if you were browsing content on the web. They collect data (within the HTML text) about those webpages and send it back to the search…
SEO For Beginners Part I: Finding Keywords to Optimize For

SEO For Beginners Part I: Finding Keywords to Optimize For

SEO is the process of affecting a webpage’s rankings on unpaid search engines like Google, Bing, and Yahoo. These search engines use a predictable algorithm to determine ranking, and with the right tools any website can move up in the listings. This series will focus primarily on website structure (what you should be doing from day 1) as well as maintenance tools like link building that are a part of a longer term SEO strategy.   Within this 3-part series…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…