Building Relationships in the Early Stages of Your Startup

As someone in a business development role for a company in a crowded industry, meeting people face-to-face is by far the most effective way for me to do my job. Over the last 16months as FarShore’s Business Development Manager, I’ve averaged three networking events per week, which is over 150 events per year. There have been fireside chats, panel discussions, speed networking, and just about every other type of booze and schmooze that exists. My experience focuses on the startup…

Social Media Marketing for Startups

When managing a start-up,  you can find yourself scattered between a million things. Often, a social media presence can fall down to the bottom of the priority list. Kicking off your social media platforms can be a great tool to clarify your brand and enabling employees, your community, or future potential connections to get a good grasp of who you are and what you do. Make your brand voice clear First things first, you need to find the right platforms…

Is My Mobile App Idea Any Good?

There’s an app for that! Or maybe there isn’t and you’re ready to do something about it. You’ve set out on the journey of becoming an Appreneur but this lingering question is still unanswered – is my mobile app idea good? We’re here to answer that for you with a few simple things you should consider before jumping head first into development. Have you determined your niche? Just like any business, your app needs to target a specific niche in…
crowdfunding for small business

Crowdfunding for small business: How to secure funding

When you hear the word crowdfunding your mind might immediately think of the campaigns people post on Facebook to help with their college books or spring break plane ticket. But, believe it or not, there are other ways to raise money for your small business other than posting a link on Facebook. Reward, debt, donation, and equity are four types of crowdfunding and each has its own set of benefits to bring to your company’s situation. Discovering the pros and…
Bucketfeet acquired

Partner Company Bucketfeet Acquired by Threadless

Long standing FarShore partner, Bucketfeet, has recently been acquired by Threadless. As two Chicago retail companies, they have shared a similar mission to highlight creators through collaboration with emerging artists. Since Bucketfeet’s launch in 2011 they have built a community of over 45,000 artists and have sold nearly a million pairs of customized shoes, promoting a union between utility and art. Tangible design is more than prints you can wear, it means reaching out towards every corner of the globe…
start your ecommerce business

Are You Ready to Start and Run Your Own E-commerce Business?

Your product is perfect.  It is sure to be leading the marketplace in no time.  People are going to wonder how they ever lived without it.  You’re ready to start selling it...right?  Surprisingly, it’s not just about the product to have a successful business.  Everything behind the scenes has to be perfect as well.  Before you can have your grand opening, there are several areas of your business you have to innovatively and critically think about.  We have worked with…