App Store Optimization for Android

Launching an App Part II: App Store Optimization for Android

ASO, or app store optimization, is a fairly novel idea. In the same way that websites use SEO to rank higher in search engines like Google, developers are beginning to use strategy to optimize their positions in app stores. Ankit Jain, head of Google Play search at Google, recently spoke for the first time on ASO and revealed that “for the average app, search actually makes up the vast majority of installs.” 12% of active Play store users search for…
Rick Desai talks startup strategy on Inc.com

Rick Desai talks startup strategy on Inc.com

  Today, Inc.com featured Rick, our head of corporate strategy and co-founder of sister company Dashfire, in their latest Playbook video, "Why You Should Invest in Customer Sophistication."   Rick explains how he helped the Matchist founders make it work in the marketplace by investing in customer education.   "If you meet someone who doesn't have a clue, take the time to give them the clue," he says, quoting Dave Cohen and Brad Feld four years ago when the co-founders first introduced Techstars,…
Free Advice for Entrepreneurs

Free Advice for Entrepreneurs: Don’t Hire Wile E. Coyote as your Head of Technical Strategy

Think back to those Saturday morning cartoons we all enjoyed so well – remember the intrepid adventures of Wile E Coyote and his pursuit of acquiring a delicious meal courtesy of Roadrunner?  Each week we would see time and time again Coyote fail (albeit creatively) in his attempt to trap the Roadrunner and get his well-deserved glory.   But it wasn’t just the number of times he attempted and failed (though that figure is mightily impressive) – it was the inventive…