The errors in content marketing you are probably making

1.Publishing low-quality content "We need to post something on Instagram" are probably the most notorious words to a content creator in your company because this is how poor-quality content starts. Pushing the content creator to make a last-second post will create flat, low-quality posts with little thought, since it will be focused on instant creation without prior planning. Publishing content for content's sake is not worth the effort, even if it's just minimal. This type of content provides no added…

Meta tags and why they are important for your SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such as Google, Yahoo, Bing, etc. Meta tags help search engines understand and index your web pages better and improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates.   Overall, meta…

AdWords vs AdSense

A lot of people wonder what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing and a lot of people think of both as two names for the same thing. However, that is as far from the truth. AdWords  and AdSense are two very different advertising platforms offered by Google. Both have their benefits and are meant for different users with different use cases. If you have ever faced the dilemma of…

How to Be Ranked?

What are some things required to run a business in 2020? I could go on and on about all the things you should be doing to become successful in 2020, but I am not going to do that. I am going to tell you about one specific thing you should be doing for almost all types of businesses. Search engine optimization, also known as SEO. In 2018 14.3% of total retail sales were made online representing $517.36 billion in one…