iOS 9: Five Ways to Take Advantage

iOS 9: Five Ways to Take Advantage

Last month, Apple introduced its newest iteration of iOS, and with it came a barrage of new features for consumers and developers alike. Although the update won’t be launched until September, Apple released a public beta of iOS 9 to its users on July 10th. As with last year, this update provides critical new features to app developers. Along with several updates to its own apps-- including Maps, Passbook, and Notes-- Apple has opened up its platform to allow developers…
App Store Optimization for iOS

Launching an App Part II: App Store Optimization for iOS

According to Forrester Research, 63 percent of apps are discovered through searches within the App Store, so ASO is crucial for maintaining visibility to potential customers. Below, we go in-depth into our ASO strategy for iOS. Keywords. Apple allows 100 characters worth of keywords, and you should use as many of them as possible. Save characters by putting commas without spaces between words, omitting your category name (this is already a keyword) and only using the singular forms of words.…
App Submission Logistics

Launching an Android or iOS App Part I: Submission Logistics

When you’re ready to submit your Android App to Google Play, you’ll need to also submit a bunch of additional content. Next week, we’ll get into optimizing your content-- this process, called App Store Optimization, is similar to SEO on the web. But first, here’s a basic list of what you’ll need in order to get your app submitted in Google Play or the Apple App Store. Android: Title-- This can be between 10 and 30 characters, and will be…
iOS 8 announcement

Imitation is flattery: Why you should look forward to iOS 8

Apple made a splash on with its myriad announcements at the 2014 Worldwide Developers Conference, and last week, we highlighted how startups can take advantage of iOS 8. But improvements to iOS and OS X aren't all just about developers – users have much to be excited about, too.   Many of Apple's new features, as you may have noticed, strongly resemble those of leading third-party apps. Some call it stealing, but as users, this "borrowing" may mean a smoother…
iOS 8 - Four ways to take advantage

iOS 8: Four ways to take advantage

Apple introduced a marathon of new products at the Worldwide Developers Conference this week. Though many of us expected new retina display hardware to steal the show, WWDC was all about software for both desktop and mobile. With features like home automation, Dropbox-like file storage system, a redesign of Spotlight and app icons – the list goes on and on. In particular, iOS 8 will enable mobile app companies to “make things they haven’t dreamed of and to push to…