Shopify_custom development

Shopify and custom development for your e-commerce business

“What is the best platform for my online store?” If you are a small business, you have made many decisions before you’ve gotten to this very question. At FarShore, we know that scouring the Internet for the pros and cons of various options can be a confusing process, but one that all businesses carry out as part of the research that is essential to success. In the past we have talked at length about platform options Magento and WooCommerce. As…
Technical SEO for eCommerce

Technical SEO for eCommerce: 5 basic things you should do on every web store

Preparing and launching your web store can be a stressful endeavour. From procuring products, ensuring reliable payment gateways and delivery options, to all other technical and organizational challenges to tackle - optimization of the web store for search engines can easily be pushed down on the priority list. However, the search optimization often makes the key difference between a successful (and profitable) web store and an unsuccessful one. What is eCommerce SEO and what basic things should you have on…
Magento vs WooCommerce

Magento vs WooCommerce – How to choose the best ecommerce platfom?

There are many ecommerce platforms on the market today, but Magento and WooCommerce are among the most popular.  Each has their own strengths and depending on what you want to do, one might be more suited for your needs than the other.  Before deciding which platform you want to build your site on, you must first answer a few very important questions. First, you must ask yourself what you want your site to do in terms of functionality.  This is arguably…
ecommerce_web_design

Ecommerce Web Design: How to get Beautiful and Functional Design for your Online Store

As a web designer, working on designs for an e-commerce site is always a challenge. On the one hand, you want your designs to look great, and you want to bring something new and exciting to each project. On the other, there are several rules you have to follow and there is only so much invention you can bring to the table, since in the end, the only measures of a site’s success are conversion rates and sales. So how…
How to write a good product description

How To Write Product Descriptions: Copywriting For eCommerce

When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
Ecommerce product photography tips

Product Photography Tips: How to Take Ecommerce Pictures that Sell

You have built a web shop, and now it’s time to add all the products. After considering product names, categories and attributes, it’s time to make them as visually presentable as possible. Of course, we’re talking about product photography. Regardless of how great your product is in real life, it’s only as good as the photo that your potential customers will see when browsing your online store. Ideal product photos show the product, well-lit, on a white background with plenty…