mobile or native

Mobile App Or Responsive Website in 2017

One of the most underlying questions that every internet entrepreneur should be asking is whether to make the website mobile responsive or start from the scratch and build a native app.  The answer to this question is by no means simple, but there are guidelines that can lead you in the right direction. In order to come up with the best solution for your business and customers, you should tailor it based on the factors detailed in this post. Responsive…
App Store Submission

How To Submit Your App To the App Store and Get It Approved

Creating an iOS app and having it added to the App Store is always an exciting and challenging endeavor. There are several steps that you have to follow in order to turn your app from an idea to one of the million apps available for download on the App store. It all starts with iTunes Connect - a suite of web-based tools created to help developers submit and manage the apps they created. There are two kinds of apps available…
how to promote your iOS app

Ten Ways to Promote Your iOS App in 2016

With the resources available today, it has never been easier to make an iOS app. As a result, there has also never been as much competition in the app store. Without proper promotion tactics, it is very easy for your app to be buried under the other thousands of other iOS apps also competing for a limited amount of iOS users. It isn’t enough to simply have a useful app anymore, the app needs to be marketed and promoted to…
iOS to Android

Making an Android version of your iOS app: 7 things to consider

Many of our iOS partners get to the point where potential users are begging them to launch on Android. Unfortunately, iOS and Android aren’t as friendly with each other as we would like. While a full-service development shop like FarShore can manage both iOS and Android development, there are several points you’ll want to consider before getting started with an Android project.   1. You’re going to have to build from the ground up. Because iOS development is done in Objective-C…
Maintenance and user engagement graphics

More on Maintenance and User Engagement

To steal a line from AMC’s Mad Men, “the day you sign a client is the day you start losing them.” The same sentiment could apply outside of the advertising world, to that of mobile applications and their users. The day you finally get that user download is the day you are no longer simply competing against other apps in the app store, but also every other thing your user spends their time on, both on and off their devices.…
Launching an App Part III: Maintenance

Launching an App Part III: Maintenance

After initial launch and optimization of your app, odds are you’ll want to keep the momentum going. Below are 3 important aspects to ensuring both new and continuing engagement.   1. App Analytics-- Measuring events (conversions, visits, registrations, etc.) on mobile is just as important and should be emphasized just as much as on the internet. Similar to web analytics, it will be important to work with your developer on properly labeling screens and events so that you are accurately…