According to Forrester Research, 63 percent of apps are discovered through searches within the App Store, so ASO is crucial for maintaining visibility to potential customers. Below, we go in-depth into our ASO strategy for iOS. Keywords. Apple allows 100 characters worth of keywords, and you should use as many of them as possible. Save characters by putting commas without spaces between words, omitting your category name (this is already a keyword) and only using the singular forms of words.…
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