App Store Optimization for iOS

Launching an App Part II: App Store Optimization for iOS

According to Forrester Research, 63 percent of apps are discovered through searches within the App Store, so ASO is crucial for maintaining visibility to potential customers. Below, we go in-depth into our ASO strategy for iOS. Keywords. Apple allows 100 characters worth of keywords, and you should use as many of them as possible. Save characters by putting commas without spaces between words, omitting your category name (this is already a keyword) and only using the singular forms of words.…
App Store Optimization for Android

Launching an App Part II: App Store Optimization for Android

ASO, or app store optimization, is a fairly novel idea. In the same way that websites use SEO to rank higher in search engines like Google, developers are beginning to use strategy to optimize their positions in app stores. Ankit Jain, head of Google Play search at Google, recently spoke for the first time on ASO and revealed that “for the average app, search actually makes up the vast majority of installs.” 12% of active Play store users search for…
App Submission Logistics

Launching an Android or iOS App Part I: Submission Logistics

When you’re ready to submit your Android App to Google Play, you’ll need to also submit a bunch of additional content. Next week, we’ll get into optimizing your content-- this process, called App Store Optimization, is similar to SEO on the web. But first, here’s a basic list of what you’ll need in order to get your app submitted in Google Play or the Apple App Store. Android: Title-- This can be between 10 and 30 characters, and will be…
Yo app investement

Is Yo Evidence of a Bubble? Maybe not.

Tech experts and logical people alike balked at a $1 million investment in Yo last week. Yo is similar to Facebook Messenger or text-messaging, but allows users to send only the message "yo" to friends. Early pitches for the download seemed absurd-- "text messaging takes nine taps to send a message, Yo takes two" read one line. Nevertheless, Yo grew. Along with the growth came a growth in possible use cases.   Possibilities from Yo's blog:    “Yo me at…
iOS 8 announcement

Imitation is flattery: Why you should look forward to iOS 8

Apple made a splash on with its myriad announcements at the 2014 Worldwide Developers Conference, and last week, we highlighted how startups can take advantage of iOS 8. But improvements to iOS and OS X aren't all just about developers – users have much to be excited about, too.   Many of Apple's new features, as you may have noticed, strongly resemble those of leading third-party apps. Some call it stealing, but as users, this "borrowing" may mean a smoother…
iOS 8 - Four ways to take advantage

iOS 8: Four ways to take advantage

Apple introduced a marathon of new products at the Worldwide Developers Conference this week. Though many of us expected new retina display hardware to steal the show, WWDC was all about software for both desktop and mobile. With features like home automation, Dropbox-like file storage system, a redesign of Spotlight and app icons – the list goes on and on. In particular, iOS 8 will enable mobile app companies to “make things they haven’t dreamed of and to push to…