artifact uprising acquired

Farshore Partner Artifact Uprising Acquired by VSCO

Today, we are honored to announce the acquisition of Artifact Uprising, a Dashfire portfolio company, by VSCO.  There is no singular path for startup success, just a number of right paths; most of which are celebrated as successful in hindsight. The founders of AU, Jenna, Katie, and Matty, paved their own path. In fact, had they shared their roadmap with the startup community, it would have likely received the standard “just what the world does not need, another photo book company” commentary. But AU…
Free Advice for Entrepreneurs

Free Advice for Entrepreneurs: Don’t Hire Wile E. Coyote as your Head of Technical Strategy

Think back to those Saturday morning cartoons we all enjoyed so well – remember the intrepid adventures of Wile E Coyote and his pursuit of acquiring a delicious meal courtesy of Roadrunner?  Each week we would see time and time again Coyote fail (albeit creatively) in his attempt to trap the Roadrunner and get his well-deserved glory.   But it wasn’t just the number of times he attempted and failed (though that figure is mightily impressive) – it was the inventive…
You’re not the next Warby Parker

You’re not the next Warby Parker

It seems like every apparel startup that launches claims they’re “disruptive” and it’s Warby Parker’s fault. Since their launch in 2010, there’s been a swell in direct-to-consumer, online retailers who characterize themselves as a disruptive. I’d hardly call vertical apparel innovative. Warby Parker works because it is in a highly specialized market. You’ve probably heard the story. Luxxotica basically had a monopoly in glasses because they own Oakley and Ray Bans and manufacture frames for big name designers. Enter Warby…
Gmail and Email Marketing

Gmail, Promotions, and the death of Email Marketing

Google just single-handedly destroyed email marketing. No, seriously.     First, let's identify an important fact: what Google does, others do. Gmail in particular has arguably always been ahead of its competitors, although they do make attempts to replicate and often blatantly recopy new features. Take, for example, storage. Gmail launched in 2004 with the promise of 1 gigabyte of free storage. Although that may seem miniscule in comparison to the 15 gigabytes…
Facebook like

Ok, so I don’t HATE Facebook

In my last post, I criticized Facebook’s user experience. I think it’s flawed but so is the UX of all the other social networking sites. I just want to be able to filter the information I see on my Newsfeed more effectively. I also want to know who unfollowed me on Twitter (because why would anyone unfollow me since I’m hilarious) and post videos on Instagram (oh wait). These flaws in social media don’t stop people, including me, from using them.…
Chweek

TechWeek Wrap-up ’13

Another year, another successful TechWeek. This year didn’t disappoint, with exciting new Chicago startups, enlightening panels, and awesome competitions. Farshore started out the week at the Expo where we heard all about Crowdfynd, tried out Freeosk’s sample vending machine, and tested our physical strength with the nextstep.io mobile app. Also exhibiting were Farshore partner companies Tablesavvy, DigitalGroundUp, Stock Manufacturing Co., PackBack Books, and Robotoaster! Next we moved on to the panels. First, we sat in on an SEO panel. (Did you know that it can take Google 30 days…