Increase E-Commerce Conversion in an Hour

Three Ideas to Increase E-Commerce Conversion in an Hour

All too often, user flow on your website is a black-box that can seemingly only be optimized by a specialist for thousands of dollars. In order to demystify this process, below are three simple (even basic) things you can do very quickly to self-optimize.   1.    A/B Test ALL DAY No one knows your customers better than your customers do. And nothing supports changes like data supports changes. By pasting a tiny snippet of code inside your website’s HTML (any…
Free Advice for Entrepreneurs

Free Advice for Entrepreneurs: Don’t Hire Wile E. Coyote as your Head of Technical Strategy

Think back to those Saturday morning cartoons we all enjoyed so well – remember the intrepid adventures of Wile E Coyote and his pursuit of acquiring a delicious meal courtesy of Roadrunner?  Each week we would see time and time again Coyote fail (albeit creatively) in his attempt to trap the Roadrunner and get his well-deserved glory.   But it wasn’t just the number of times he attempted and failed (though that figure is mightily impressive) – it was the inventive…
You’re not the next Warby Parker

You’re not the next Warby Parker

It seems like every apparel startup that launches claims they’re “disruptive” and it’s Warby Parker’s fault. Since their launch in 2010, there’s been a swell in direct-to-consumer, online retailers who characterize themselves as a disruptive. I’d hardly call vertical apparel innovative. Warby Parker works because it is in a highly specialized market. You’ve probably heard the story. Luxxotica basically had a monopoly in glasses because they own Oakley and Ray Bans and manufacture frames for big name designers. Enter Warby…
Chipotle and colbert

Chipotle, Colbert, and the Perks of Deceit

By now, you may have seen a clip going around the internet of Stephen Colbert dancing to Get Lucky by Daft Punk after the duo “cancelled” for his yearly music festival. Initially, reaction to the clip was positive, with lots of tweets and shares on major news outlets. But then,people had doubts. First of all, there was evidence that both the Get Lucky montage and ensuing performance of Blurred Lines by Robin Thicke were taped at least a week in advance. In addition to this, it was noted that Comedy…
Gmail and Email Marketing

Gmail, Promotions, and the death of Email Marketing

Google just single-handedly destroyed email marketing. No, seriously.     First, let's identify an important fact: what Google does, others do. Gmail in particular has arguably always been ahead of its competitors, although they do make attempts to replicate and often blatantly recopy new features. Take, for example, storage. Gmail launched in 2004 with the promise of 1 gigabyte of free storage. Although that may seem miniscule in comparison to the 15 gigabytes…
Facebook like

Ok, so I don’t HATE Facebook

In my last post, I criticized Facebook’s user experience. I think it’s flawed but so is the UX of all the other social networking sites. I just want to be able to filter the information I see on my Newsfeed more effectively. I also want to know who unfollowed me on Twitter (because why would anyone unfollow me since I’m hilarious) and post videos on Instagram (oh wait). These flaws in social media don’t stop people, including me, from using them.…