Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…
10 Tools for E-Commerce Entrepreneurs

10 Tools Every Serious E-Commerce Entrepreneur Should be Using

If you’re like most entrepreneurs, odds are your eyes are always peeled for new tools to increase conversion, lower costs, and better handle e-commerce conversion. Below, find a list of 10 such services. 1. Curebit—Curebit is widely regarded as the best referral-marketing tool. In minutes, you can set up campaigns to allow existing customers to refer friends for rewards. The entire process is painless—and most shopping cart platforms can be integrated without any coding. 2. EasyPost—Easypost is the Stripe of shipping. You’ll…
Increase E-Commerce Conversion in an Hour

Three Ideas to Increase E-Commerce Conversion in an Hour

All too often, user flow on your website is a black-box that can seemingly only be optimized by a specialist for thousands of dollars. In order to demystify this process, below are three simple (even basic) things you can do very quickly to self-optimize.   1.    A/B Test ALL DAY No one knows your customers better than your customers do. And nothing supports changes like data supports changes. By pasting a tiny snippet of code inside your website’s HTML (any…
Free Advice for Entrepreneurs

Free Advice for Entrepreneurs: Don’t Hire Wile E. Coyote as your Head of Technical Strategy

Think back to those Saturday morning cartoons we all enjoyed so well – remember the intrepid adventures of Wile E Coyote and his pursuit of acquiring a delicious meal courtesy of Roadrunner?  Each week we would see time and time again Coyote fail (albeit creatively) in his attempt to trap the Roadrunner and get his well-deserved glory.   But it wasn’t just the number of times he attempted and failed (though that figure is mightily impressive) – it was the inventive…
You’re not the next Warby Parker

You’re not the next Warby Parker

It seems like every apparel startup that launches claims they’re “disruptive” and it’s Warby Parker’s fault. Since their launch in 2010, there’s been a swell in direct-to-consumer, online retailers who characterize themselves as a disruptive. I’d hardly call vertical apparel innovative. Warby Parker works because it is in a highly specialized market. You’ve probably heard the story. Luxxotica basically had a monopoly in glasses because they own Oakley and Ray Bans and manufacture frames for big name designers. Enter Warby…
Chipotle and colbert

Chipotle, Colbert, and the Perks of Deceit

By now, you may have seen a clip going around the internet of Stephen Colbert dancing to Get Lucky by Daft Punk after the duo “cancelled” for his yearly music festival. Initially, reaction to the clip was positive, with lots of tweets and shares on major news outlets. But then,people had doubts. First of all, there was evidence that both the Get Lucky montage and ensuing performance of Blurred Lines by Robin Thicke were taped at least a week in advance. In addition to this, it was noted that Comedy…