HEARTBLEED BUG

HEARTBLEED BUG: What you need to know

    What is the Heartbleed bug?    The heartbleed bug is a two-year old vulnerability in OpenSSL code, which is a widely used data encryption standard used to handle secure information. This vulnerability was only very recently unearthed and patched.   Who is affected?    Unfortunately, almost anyone who transmits information and signs up for accounts over the internet could include the bug. To determine if a site you visit is still vulnerable, you can visit http://filippo.io/Heartbleed/   What can…
RoomVa + Farshore

RoomVa + Farshore = Success

Though Farshore has tons of experience working with large companies, we’ve always had a soft spot for early stage entrepreneurs. After awesome experience working with companies like Pixtant and Kangu.org, the FS team jumped at the chance to help out technically in supporting the launch of a startup through Dashfire Launch. The selections were made, and Farshore ended up building RoomVa, a booking portal for Latin American hotels and hostels.  For lack of a better phrase, Diego and Hendrik are…
Magento Plugin Curebit

Magento Plugin Spotlight: Curebit

  The Plugin: Curebit   The Pitch: Make referral marketing as simple (and beautiful) as pie.     Pricing: Free for the first $10,000 you generate per month in referrals!   Why it’s awesome: For those who want to offer customers rewards for referrals, Curebit is the gold standard. Allow customers to share referral links at the point of sale, or create a standalone campaign for existing customers and affiliate marketers.         Once you’re integrated, (this can…
Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Why SEO is More Important than Ever, and 2 Actionable Tips to Get You Started

Online presences big and small are placing a declining value on SEO. No longer, online marketers lament, can you post “car insurance” at the bottom of your website a hundred times and expect to rank. Though true, SEO is alive and important as ever. Search engines have deviated from their previous tag-based approach to rankings, but this isn’t necessarily bad news. As algorithms get more complex and sophisticated, engines are simply rewarding those with the most quality web content—if you…
10 Tools for E-Commerce Entrepreneurs

10 Tools Every Serious E-Commerce Entrepreneur Should be Using

If you’re like most entrepreneurs, odds are your eyes are always peeled for new tools to increase conversion, lower costs, and better handle e-commerce conversion. Below, find a list of 10 such services. 1. Curebit—Curebit is widely regarded as the best referral-marketing tool. In minutes, you can set up campaigns to allow existing customers to refer friends for rewards. The entire process is painless—and most shopping cart platforms can be integrated without any coding. 2. EasyPost—Easypost is the Stripe of shipping. You’ll…
Increase E-Commerce Conversion in an Hour

Three Ideas to Increase E-Commerce Conversion in an Hour

All too often, user flow on your website is a black-box that can seemingly only be optimized by a specialist for thousands of dollars. In order to demystify this process, below are three simple (even basic) things you can do very quickly to self-optimize.   1.    A/B Test ALL DAY No one knows your customers better than your customers do. And nothing supports changes like data supports changes. By pasting a tiny snippet of code inside your website’s HTML (any…