how to promote your iOS app

Ten Ways to Promote Your iOS App in 2016

With the resources available today, it has never been easier to make an iOS app. As a result, there has also never been as much competition in the app store. Without proper promotion tactics, it is very easy for your app to be buried under the other thousands of other iOS apps also competing for a limited amount of iOS users. It isn’t enough to simply have a useful app anymore, the app needs to be marketed and promoted to…
ecommerce_web_design

Ecommerce Web Design: How to get Beautiful and Functional Design for your Online Store

As a web designer, working on designs for an e-commerce site is always a challenge. On the one hand, you want your designs to look great, and you want to bring something new and exciting to each project. On the other, there are several rules you have to follow and there is only so much invention you can bring to the table, since in the end, the only measures of a site’s success are conversion rates and sales. So how…
How to write a good product description

How To Write Product Descriptions: Copywriting For eCommerce

When a customer enters a brick and mortar store and browses the aisles of available products, a retailer can utilize any of the five senses to influence purchasing decisions. If you have ever visited Chicago you know that the smell of Garrett popcorn can be picked up from blocks away, enticing all those who wander into the general vicinity. What if that popcorn had to be sold strictly based on a photo and a few lines of text? Better yet,…
Ecommerce product photography tips

Product Photography Tips: How to Take Ecommerce Pictures that Sell

You have built a web shop, and now it’s time to add all the products. After considering product names, categories and attributes, it’s time to make them as visually presentable as possible. Of course, we’re talking about product photography. Regardless of how great your product is in real life, it’s only as good as the photo that your potential customers will see when browsing your online store. Ideal product photos show the product, well-lit, on a white background with plenty…
Magento 1 vs Magento 2: Should you upgrade to Magento 2?

Magento 1 vs Magento 2: Should you upgrade to Magento 2.0?

Magento 2.0 is out! Here at FarShore, we have been waiting for this major new release of Magento for quite a while and the changes and improvements look exciting. This post will explore major changes compared to previous versions plus a list of major improvements (and potential pitfalls) especially in cases where upgrading Magento from an earlier version is considered. Increased scalability and performance are accomplished through a major overhaul of how the system is built. What’s new in Magento…
Integrating magento and salesforce

Magento and Salesforce CRM Integration: The Complete Guide

In the world of Internet business, better known as “e-commerce”, data is king. Keeping your customers, products, orders and data organized across platforms should be your top priority. Most properly organized businesses assess their needs as they grow, implementing different software platforms to keep their data in check. Often times, the user, product and order data is spread across multiple platforms. Keeping records synchronized as traffic and business grows can become a strenuous task, and as any similar process, prone…