10 Tools Every Serious E-Commerce Entrepreneur Should be Using

If you’re like most entrepreneurs, odds are your eyes are always peeled for new tools to increase conversion, lower costs, and better handle e-commerce conversion. Below, find a list of 10 such services.

Curebit

  1. 1. Curebit—Curebit is widely regarded as the best referral-marketing tool. In minutes, you can set up campaigns to allow existing customers to refer friends for rewards. The entire process is painless—and most shopping cart platforms can be integrated without any coding.
    EasyPost
  2. 2. EasyPost—Easypost is the Stripe of shipping. You’ll love the real-time price quoting and wide range of service options, and your developer will love the laughingly simple implementation. Pro-tip: Reach out to EasyPost sales and support for info on best postage practices– because of the volume of shipments they deal with, they are often able to find lower-priced services and can sometimes help with shared-volume pricing.
    PowToon
  3. 3. Powtoon—With Powtoon, you can create those fancy multi-thousand dollar animated product demonstration videos by yourself using a drag-and-drop editor. Use Voicebunny to find voice talent quickly. Skeptical? Take a look at some examples here.
    Reddit
  4. 4. r/entrepreneur—Though not a tool, this forum for entrepreneurship advice is invaluable. Start out by reading well-trafficked posts like this, and then look in the archives for industry-specific posts or post your own questions like this. Though most everyone knows how a forum works, this particular forum is consistently of invaluable use.
    Gleam.io
  5. 5. Gleam.io—The best contest/giveaway tool. Gleam.io giveaways drive user actions like liking a page on Facebook, giving out an email address, or referring friends.
    Optimizely
  6. 6. Optimizely—Optimizely is the leading tool for a/b testing. Modify elements of your website by clicking and dragging them!
    Mailchimp
  7. 7. Mailchimp—Perhaps the most well-known tool on this list, Mailchimp is arguably the best email campaign tool. Plus, it’s free for up to 10,000 emails/month!
    PopSurvey
  8. 8. Popsurvey—Popsurvey is a responsive survey response tool. The user interface gameifies survey response and increases conversion!
    UberConference
  9. 9. UberConference— Need to make regular conference calls with clients? UberConference eliminates all hassle involved and gives your business a professional touch. Just need a business line that’s separate from your cell? Try Google Voice.
    HARO
  10. 10. Help a Reporter Out—HARO is undoubtedly the easiest way to get featured in the media. You’ll get daily emails with inquiries from well-known reporters looking for experts—respond to what you’d like! (See: How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More)

 

 

Sam serves as an Associate Business Analyst at FarShore, where he executes on internal and partner projects. He previously ran Yumvelope, a monthly subscription box connecting regional snack producers with interested consumers. Sam is a student at Stanford University, where he studies Symbolic Systems. In his free time, he enjoys running and traveling.
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